Every day, professionals, managers, and executives in major corporations worldwide try (and struggle) to create effective content for their high-stakes communications that will achieve for them the business results they want and need.

It is mission critical for business communicators to insightfully think through and smoothly structure "clear and compelling" presentations, conversations, emails, and voice mails. Otherwise, they can't achieve their business goals fully -- or achieve them at all. 

This work is essential for their success, but very few have been taught how to do it in a world-class manner. 

Most people are just not naturally effective or efficient at selecting exactly the right content for each unique communication situation and giving it an engaging and convincing flow. 

Instead of crafting a great "story" and telling it well, people -- at all organizational levels -- can be seen defaulting everyday to the false hope that a long and packed slide deck, more words, or massive amounts of information will do the work for them.

The enormously expensive negative impacts of the typical, less-than-great, message building approach are seen every day at work:

• Missed opportunities to get the best ideas across
• Wasted time and frustration among listeners (especially among executive listeners)
• Damaged personal credibility
• Decision delays
• Rework
• Losses to competitors

Most individuals and teams would benefit enormously from a straightforward, efficient, listener-centric communication creation process -- a way to quickly build their "stories" to make them clear, interesting, and convincing to others.

To meet this crucial need, Mandel spent several years researching and testing new and innovative approaches to help people quickly create "far better" presentation and conversation content.  By "far better," we mean the skills to quickly create the precise content that will far more often achieve the communicator's desired business results. 

Our goal was to create an easy-to-use tool that would add efficiency and power to our clients' communication creation work -- whether the upcoming communication setting is a high-stakes presentation to a large audience or a critical one-on-one conversation.

The highly successful result of that extensive innovation work is the Mandel BLUEPRINT^® Methodology -- available to clients in both written hard copy form and as an interactive software package (the VBLUEPRINT^®) that sits on your desktop or in your CRM system.

That is why we worked so long and hard to create the proprietary Mandel BLUEPRINT^® Methodology for our clients.

As a Mandel-trained client, you can take all the guess work (and much of the time) out of creating important communication content that will get the results you want.

Based on the business result you want to accomplish, the BLUEPRINT^® guides you smoothly through a proven content decision-making and message-structuring process.

This tool helps you think through exactly what should be included and determines your content flow -- in story form and from your listeners' perspective -- to maximize your listeners' comprehension, interest, and “buy-in."

• Clearer, more concise, more compelling communications
• Stronger, listener-centric content created in less time
• Listeners who understand and are engaged by the communication
• Credibility for the message and for the messenger
• Compelling communications that move people to take the desired action
  

Our clients literally rave about the Mandel BLUEPRINT^® as they continually benefit from its usefulness and value in the full range of their business communications.

As a result of this exceptional tool, our clients can focus more of their limited time and energy on coming up with good ideas, instead of struggling with how to communicate them.

BLUEPRINT, VBLUEPRINT, and SCIPAB are trademarks or registered trademarks of Mandel Communications. Copyright 2012 Mandel Communications, Inc. All rights reserved.