Most briefing programs have a pool of speakers with excellent technical expertise who are able to deliver linear, slide-driven presentations. 

The best presenters, however, also have the ability to flex between their prepared presentation and an interactive discussion with the customer. They observe the customer’s verbal and nonverbal cues, adapt their content “in the moment” to those cues, and add valuable insights that are of particular interest to a specific group of visitors.

When a discussion leader confidently addresses questions and concerns that “pop up” during a briefing, and thereby demonstrates the flexibility to move in a new direction to meet a customer’s need, the perceived value of the briefing is elevated greatly.

Getting relevant discussions going and then keeping them active, on point, and within the briefing’s time constraints can be quite a challenge for briefing program managers, facilitators, and presenters. This can be tough, even nerve racking work, if unprepared. 

The very specific behavioral skills developed in this workshop can make the conversational results achieved by briefing discussion leaders far more natural, effective, and profitable.